Meet the Pretty Pointer team!

Hi there! We’re Alex and James — the humans behind Luna, Moretti, and Pretty Pointer!
What started as a simple love for our Dogs quickly turned into a full-blown obsession with all things dog gear. We were always on the hunt (pun intended) for collars and accessories that were not only stylish and durable, but also comfortable for our pups to wear every day. When we couldn’t quite find what we wanted, we decided to make it ourselves!
Our small family business is built around three things we care deeply about:
❤️ Quality: Every collar, lead, and accessory is made to last through muddy walks, zoomies, and snuggles on the sofa.
🐶 Comfort: We test everything on our own dogs (Luna is the boss… Moretti is the chaos).
🌿 Community: When you shop with us, you’re supporting a small family business that truly loves dogs — not a faceless corporation.
We’re so happy you found us and hope our products bring a little joy, wag, and adventure into your dog’s life.
Thanks for stopping by. Don’t forget to give your pup an extra treat from us!
— Alex, James, Luna & Moretti 🐕✨

All of our products are handmade with love in our own little sewing room and our attention to detail means they will be of the best quality fit for your dogs approval.

We offer personalisation on all of our bandanas, blankets, collars etc so that you can customise your purchase to match your dogs personality, support a cause, sport their name or just have something silly.

If you have any questions please do get in touch and we will be happy to help.